SIX
QUESTIONS
​6 Questions to ask yourself before developing a video content strategy.
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1. Is your product or service naturally visual?
Do you make a beautiful product? Does your audience drool over the product when they see it? Is it well designed? If it is, you have a tremendous leg up on your competition.
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2. Do you have the talent and equipment to make pictures?
There is a world of difference between making pictures and taking pictures. Anybody can snap a selfie and post it to Instagram. And sometimes that’s enough if the content is great.
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The good news is, you don’t need expensive professional gear to make great videos these days. Digital cameras and high ISO has revolutionized videography in recent years. But you do need an eye for composition, lighting, mood and most of all, the ability to capture emotion and tell a story. If you have these talents, that’s great. If not, hire LOCO! Stop trying to save a few bucks. This is your brand we’re talking about. Invest in it. Make it special. Create the desire.
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3. WHY DID YOU stop?
Too many times a brand will start off with all the right intentions of building a video content story. But after a few weeks and a just a few followers on social media, they give up. Don’t stop, get better. Use the talent at LOCO to make better visuals.
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4. My product isn’t very visual. What do I do?
Tell a better story for one thing. Don’t show the product. Show the benefit. What makes a better visual? A plastic bag of grass seed or an impossibly green lawn?
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5. can you Give up control and Let others create for you?
You know where you will find the best photos of Tabasco bottles? Not on the company website. Not on their Facebook page. Go to flikr.com and search “Tabasco sauce.” There is a mountain of really cool photos that their fans have taken. Not for money. Not for fame. Just for the love of Tabasco. It shows how much these fans love Tabasco, how they use it all over the world, and what foods they put it on. This photo feed tells the story of the brand without using any words.
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6. How can More visuals and more story lead to more sales?
A few years ago, Felix Baumgartner jumped from a capsule 24 miles high breaking several records – including some on social media. In total, the event drew over 2.6 million social media mentions on Sunday alone.
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The Red Bull Space Jump was the highest altitude skydive in history and Felix reached a top speed of 833.9 mph, maing him the first skydiver to ever break the sound barrier. The stunt was a huge hit on social media and smashed the record for most livestream viewers on YouTube. It was shown on Red Bull’s YouTube channel and at its peak there
were more than 8 million concurrent livestreams. The previous record was a lowly 500,000, reached during the London Olympics.