T R O Y H A Y E S
In 2001 Ford introduced the Bullitt Mustang based on the movie car.
Even guys buying minivans look at Mustangs at the dealership.
Capital One is widely known for giving their customers more. More miles, more cash back, more interest on checking.
Your guide to exciting times in the city.
A start up clothing manufacturer that developed a proprietary process to infuse fabric with ionic particles which help athletes perform longer and recover faster after exercise. We developed their “Don’t Wear Out” positioning, named the product and designed their logo. Based on the strength of our marketing, IONX™ was able to secure a deal with worldwide distributors to produce fabric for clothing giant, Canterbury.
Sure it's a chick brand. But it needed some serious updating to match the new packaging.
2001 Introduction of the car in South Florida
This was the last account Crispin & Porter ever lost in a pitch. They had it and we took it. They proceeded to crush us after that. We also helped Sunglass Hut launch their Watch Station stores. They were so successful the company was bought by Luxottica and we lost the account!
The University of Cincinnati is viewed as an old fashioned, white bread college stuck in a bad neighborhood. Potential students and parents aren’t aware of the totally redesigned urban campus featuring buildings by name architects.
Torani makes syrups and flavors for mixing into cocktails, coffee and other specialty drinks. The campaign highlighted the creative inspiration of mixologists and encouraged them to try new things.
An online portal that helps men purchase high-end lingerie by aggregating the best information and combining it with visually enticing photography and video.
An online portal that helps men purchase high-end lingerie by aggregating the best information and combining it with visually enticing photography and video.
25 years later this campaign is still remembered. Go figure. The campaign that helped make Bud Light #1. This ad was done long before Photoshop existed.
Calabria is on the very tip of the boot of Italy. It’s hard to reach and has maintained a simple way of life for hundreds of years. We promoted their wine, cheese and olive oil in the U.S.
Dawn Foods supplies many bakeries with the products they need to attract customers.
Rebranding exploration. New layout and new model, Barbara Palvin.
Most lottery advertisements promise gold sinks and mega-mansions. Consumers are actually nervous about how to handle large amounts of money. We decided to be more realistic about how the prize money would change your life.
Most lottery advertisements promise gold sinks and mega-mansions. Consumers are actually nervous about how to handle large amounts of money. We decided to be more realistic about how the prize money would change your life.
Billboard Bus Shelter City bus makeover L train door
Welch’s introduced a line of jam containing NO corn syrup. We developed an integrated campaign with eye-grabbing visuals of fruit made from corn to show the difference between Welch’s jam and the competition. To demonstrate the new packaging, we developed a peel off ad that revealed the real fruit inside.
Delverde pasta is made using methods that are environmentally friendly and that carry on a tradition of healthy and authentic food. The pasta is made a setting that is close to nature and respectful of its values. And the client wanted something provocative.