TV, print, outdoor, newspapers, magazine, direct mail, email, social media, online, native, guerilla, promotions, shopper marketing,

signage, event marketing, trade shows, Yellow Pages, visitor guides. It’s ALL advertising. The question is which one works? They all do.

 

The reason there are so many ways to reach consumers is because consumers are hard to reach. You just have to pick the right medium for your brand. Soemtimes that's print and other times it's digital.

 

I have created compelling print and digital campaigns for a wide variety of clients over the years. My job is get and hold the audiences' attention with relevant and emotional imagery combined with design that makes the viewer want to read and engage with the content. 

 

Even though the common wisdom is print is dead, I believe in the power of great print advertising. Digital is unmatched in it’s ability to deliver reach and frequency. But building a brand is very challenging using digital alone. It’s very difficult to communicate the essence of your company in an ad the size of postage stamp. Digital works best after the brand and positioning have been clearly established in the mind of the audience.

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However, it's my TV and video experience that sets me apart from most creatives. You can watch some of my work here.